ʺOn the Pulse of High Technology and Performanceʺ is the headline for FALKEN's presence at trade exhibition AutoZum, held in Salzburg, Austria, from 18–21 January 2017. The tyre company will present its extensive range of products at the show. Highlights will include the best-selling high-end AZENIS FK510 tyre, which will also be launched as an SUV model in 2017. The new tyre, which will debut at the exhibition, continues Falken's consistent strategy of supplying a comprehensive range of products in high-growth profitable sectors. Another newcomer celebrating its debut at the stand will be LINAM VAN01, the new summer tyre designed for light trucks and vans. The new model, which features significantly improved service life, will be available in 21 sizes from spring 2017. The product portfolio showcased at AutoZum will also include the multiple award-winning all-year tyre EUROALL SEASON AS200 plus a range of further winter, summer and truck tyres. Among them will be the EUROWINTER HS01, another member of the EUROWINTER family developed with the help of cutting-edge technology to deliver convincing performance. ʺAutoZum is an institution in our trade show diary. It's a meeting-place for the whole of the Austrian and Eastern European automotive industry – two very important markets for Falken. In addition to our ongoing investments in these regions, including TV and online advertising and POS sales promotions, the show is the ideal opportunity to present our full portfolio of products including the latest models, particularly in the truck and SUV sectors", explains Stephan Cimbal, Head of Marketing Europe. But entertainment will naturally also be on offer at AutoZum. The updated FALKEN App will be presented, including a dealer search and FALKEN's stunning 3D video of the 24-Hour Race at Nürburgring, and visitors can see the BMW M3 that was in action to win the drifting accolade “King of Europe 2016". The FALKEN stand is in Hall 10, Stand 1002.