Tyre brand FALKEN has expanded its product range by launching a new summer tyre with optimised rolling resistance. The new addition is a first for FALKEN's product portfolio. The new ECORUN A-A offers fuel-saving design features and impressive braking distance in wet conditions. The tyre's name and EU label clearly underline its performance credentials; one A stands for the top fuel efficiency class, while the other A is for wet grip. The ECORUN A-A embodies the essence of state-of-the-art technological expertise. FALKEN's ADVANCED 4D NANO DESIGN – a materials development technology only recently awarded the accolade of “Tyre Production Innovation of the Year" – was used to develop a tyre compound that delivers exceptional performance in the three core areas of fuel efficiency, wet grip and mileage. The ECORUN A-A is exclusively made from ultra-refined natural “Pure Rubber"; the compound cuts heat build-up and rolling resistance, and thus significantly extends tyre life. The product is recommended for use with hybrid vehicles. Under an exclusive partnership with Toyota for the replacement market, it will be available from April from authorised Toyota Germany dealers, initially in size 195/65R15 91H for Prius III hybrid vehicles. “We are well aware that sustainability and wear reduction are central concerns for all manufacturers", says Andreas Giese, Manager Product Planning at Falken Tyre Europe, commenting on the news. “Given this, we are all the prouder that we can now work with Toyota, the market leader for hybrid vehicles, to grow this trend together."